ETF RESEARCH

Own the right ETFs for the current market environment.

Our model portfolios are built with a cascading model: which asset classes are leading, and which ETFs are leading within each asset class.

Within our Market Regime framework, we analyze and recommend the best ETFs to hold for each of the 10 asset classes we track.

How It Works

The Market Regime framework decides which asset classes to own, the ETF Model decides which ETF carries each one. Each recommended ETF is the current leader of its class, held until it is no longer near the front of the pack.

LAYER 1
Market Regime

Every week, ten asset classes are ranked by relative strength and money flow. We look for durable leadership — the average position is held five to eight months.

LAYER 2
ETF Model

For every asset class the framework favours, the model scans the full audited shelf of Canadian-listed ETFs in that class and holds the current leader.

THE CHAMPION RULE
Wins the seat

Each favoured class holds one ETF, its champion, the current leader of the peer group.

Keeps the seat

The champion is retained while it remains near the front of the pack, it is not dropped for slipping from first place because the model values continuity and consistency.

Loses the seat

Only when it falls below the top five is it replaced — by whichever ETF leads the class at that time.

9ETF changes / year

Nine trades per year on average. The portfolio itself moves at most once a month, even when asset class leadership shifts more often.

Audited universe
1000+Canadian-listed ETFs Audited

The model scans the entire Canadian ETF universe and qualifies each ETF. Exotic options are removed and pure beta is distilled. Factors can still be invested in, and sector ETFs are ignored.

Why hold leaders
10+Months winners ran

Winners are held for as long as they keep winning. Historical champions run the majority of the year. Failed picks are cut within a few months.

Rankings weekly · portfolio moves monthly
THE MODEL

What the model holds right now.

ETF MODEL · ASSET CLASSES CURRENTLY HELD
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Asset classes and weights are the live model as published. ETF identities, scores, holding periods and rankings are published to ETF Research subscribers.

WHAT YOU RECEIVE
01
Risk & Regime Dashboard
A live read on the market regime and where risk stands today.
02
Active buy / sell reports
Regular email updates.
03
ETF Ranking Universe
Analyze your ETFs and where they rank within our framework.

Add ETF Research to your plan.

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Independent macro and equity research built for professional investors navigating regime change, market risk, and capital allocation.

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© 2026 Playbook Market Research. All rights reserved.
The information provided is for informational purposes only and does not constitute investment advice.